Sociable Style

In 2007 founders Kate and Andy Spade left the company, and less than a year later it was acquired by Liz Claiborne for $124 million.  Kate Spade was a company that had lost its voice, and as a result, it’s audience. “It had just fallen off everyone’s radar,” explained current CEO Craig Leavitt in an interview [...]

When the 2008 recession hit fashion and luxury brands suffered. Consumers stopped buying what they wanted and started buying what they needed. A decrease in overall sales led to a need to cut expenses. The fashion brands that survived were forced to decrease their advertising budget. They needed new, less costly, ways to reach their [...]

Elle has taken advantage of Facebook’s new open graph system with their new shoppable trend report by partnering with e-commerce company 8th Bridge. The shoppable trend guide invites users to navigate across six spring trends (from floral to nautical) and users have the option to click “love,” “want, “own” or “buy” buttons on each product page. “By [...]

Just like any respectable fashionista, I enjoy the challenge of a trend. From  bright neons to printed pants I have tried them all (though thankfully not together.) But there are some trends that just seem too crazy to consider. And one of those trends is the peplum. Not only do I find this piece completely [...]

Klout unveiled Brand Squads, or as Facebook would call them, Brand Pages, for beta testing today. They unveiled them with just one company, Red Bull, and will gradually role out the page for more brands throughout the month. The pages will feature the brand’s logo, the top 10 and top 100 influencers about the brand, [...]

Out of all the social networks out there Twitter is and probably always will be my favorite, for two very specific reasons. First, because it limits your message to 140  characters, which means we have no choice but to get straight to the point. And second, because it allows us to connect with people we [...]

Last September, during fashion week, Oscar de la Renta, as Mashable puts it, “generated a flurry of press and consumer engagementwhen the fashion house used Tumblr to crowdsource live coverage of its runway show.” Now the fashion brand and Twitter star is taking their social media savvy one step further by “live pinning” photos of their bridal show [...]

Most of the time when I talk about specific brands on this site I’m discussing major consumer brands and what they’re doing right or wrong in the digital space. Instead, today I want to talk to you about a small company that is doing good. That’s right, not well, but good. 31 Bits is a jewelry line [...]

Google + launched a new look for their social network this week, complete with a far user friendly and customizable toolbar. The new design seems to further highlight the circle options Google + provides, allowing users to tailor posts to specific groups of friends. Google + number of profiles has continued to steadily grow since [...]

In October of 2010, Instagram released its first app. Just 17 months later Instagram had 30 million users sharing filtered photos across a number of social media platforms on two different phone operating systems. The simplicity and ease of use of this platform quickly made it a fan favorite and an instant success, so much [...]